Shaping new CRM Capability for Acme Corporation

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Purpose of Model is to understand Customer LifeTime Value

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Sales

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Business ViewPoint

Core.Sales

Technology ViewPoint

No Technology Information

Financial ViewPoint

No Financial Information

Sales

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Marketing

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Business ViewPoint

Core.Marketing

Technology ViewPoint

No Technology Information

Financial ViewPoint

No Financial Information

Marketing

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Servicing

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Business ViewPoint

Core.Servicing

Technology ViewPoint

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Financial ViewPoint

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Servicing

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Operations

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Business ViewPoint

Core.Operations

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Operations

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Channels

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Business ViewPoint

Core.Channels

Technology ViewPoint

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Financial ViewPoint

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Channels

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Billing

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Business ViewPoint

Core.Billing

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Financial ViewPoint

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Billing

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Corporate

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Business ViewPoint

Channels.Corporate

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Corporate

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Delivery

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Business ViewPoint

Channels.Delivery

Technology ViewPoint

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Financial ViewPoint

No Financial Information

Delivery

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Insight

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Business ViewPoint

Servicing.Insight

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Insight

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Support

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Business ViewPoint

Servicing.Support

Technology ViewPoint

No Technology Information

Financial ViewPoint

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Support

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